Legal

Cookie & Local Storage Policy

Effective March 19, 2026

Here's exactly what cookies we use, why we use them, and nothing more. No tracking, no ads, no third-party analytics.

1. Overview

LuvMe, operated by Bad Breath Studios Inc., uses cookies and browser local storage to provide core functionality. We do not use third-party tracking cookies, advertising cookies, or analytics cookies. This policy explains what data is stored in your browser and why.

2. What Are Cookies & Local Storage?

Cookies are small text files placed on your device by websites you visit. Local storage is a browser feature that allows websites to store data locally on your device. Both persist between sessions unless cleared.

3. Cookies We Use

LuvMe uses zero third-party cookies. We do not use Google Analytics, Facebook Pixel, or any advertising trackers. The only cookies used are strictly necessary for the service to function.

Strictly Necessary Cookies

NamePurposeDuration
luvme_refReferral code tracking for sign-up attribution30 days

4. Local Storage We Use

LuvMe uses browser local storage for essential application state. This data never leaves your device and is not transmitted to any third party.

Authentication

KeyPurposeCleared On
luvme_tokenJWT authentication token (keeps you logged in)Logout or 1-hour expiry
luvme_refreshRefresh token for maintaining authenticated sessions across browser restartsLogout or 30-day expiry

Preferences

KeyPurposeCleared On
luvme_settingsUser preferences (theme, sound, notification settings)Manual clear
luvme_langSelected language preference (en/es)Manual clear

Application State

KeyPurposeCleared On
luvme_refReferral code (backup of cookie)After sign-up

5. What We Do NOT Use

  • No advertising cookies — we do not serve ads or track you for ad targeting
  • No analytics cookies — we do not use Google Analytics, Mixpanel, or similar services
  • No social media cookies — no Facebook, Twitter, or other social tracking pixels
  • No fingerprinting — we do not use browser fingerprinting techniques

6. Managing Your Data

You can clear all LuvMe data stored in your browser at any time:

  • Browser settings: Clear cookies and site data for luvme.io
  • Developer tools: Open your browser's developer tools → Application → Local Storage → delete luvme.io entries
  • Logging out: The logout function automatically clears authentication data

Note: Clearing authentication data will require you to log in again.

7. Cookie Consent

Because we only use strictly necessary cookies (no tracking, analytics, or advertising cookies), we are not required to obtain cookie consent under most privacy regulations including the EU ePrivacy Directive (the "Cookie Law"). All storage is essential for the service to function.

8. Changes to This Policy

If we introduce any new cookies or local storage usage, we will update this policy and, if the changes involve non-essential cookies, we will implement a consent mechanism before deploying them.

Questions about cookies or data storage?

Contact us at privacy@luvme.io