Account & Data Deletion

1. Overview

LuvMe is operated by Bad Breath Studios Inc., a corporation incorporated under the laws of Ontario, Canada. We take data deletion seriously. This page explains how to permanently delete your account, how to delete specific data without closing your account, and exactly what happens to your information in each case.

You can delete your account directly from the app at any time. A deletion you start in the app is scheduled 30 days ahead, so you can change your mind by signing back in before then. If you no longer have access to the app, you can request deletion by email.

2. Delete Your Account from the App

To permanently delete your LuvMe account and all associated data:

1. Open the LuvMe app
2. Tap the Profile tab in the bottom navigation bar
3. Scroll to the bottom and tap "Delete Account"
4. Review the list of data that will be permanently deleted
5. Tap "Send Verification Code"
6. Check your email for a 6-digit verification code
7. Enter the code in the app
8. Tap "Delete my account" to confirm

What happens next: a 30-day hold. Confirming schedules your account for deletion 30 days later. Right away, you are signed out on every device, your profile is hidden from everyone, and we stop sending you notifications and companion messages. We email you only about the deletion itself: a confirmation with the date, and one reminder 3 days before it.

Changed your mind? Sign back in any time before the date. That cancels the deletion and everything is just as you left it.

On the date, your account and data are permanently deleted, as described in sections 4 and 5. If you need your account deleted sooner, email safety@luvme.io from the address on your account and we will delete it without waiting for the 30 days.

An account belonging to someone under 18 is not held: it is deleted as soon as the deletion is confirmed.

3. If You Cannot Access the App

If you have lost access to your account or cannot use the app, you can request account deletion by email.

Send an email to safety@luvme.io with:

• Subject line: Account Deletion Request
• Email address associated with your LuvMe account
• Username (if you remember it)

We will verify your identity using the email address on file. You will receive a confirmation email once your account and data have been deleted.

Expected response time: within 5 business days.

4. What Gets Deleted

When your account is deleted (for a deletion you start in the app, on the date at the end of its 30-day hold; see section 2), the following data is removed from the service and permanently erased (a secure copy of your conversations and recent app activity is kept for 7 days first; see section 5):

• Account profile: email, username, display name, avatar, bio, preferences, onboarding responses
• All conversations: complete chat history with every companion, including daily, weekly, and monthly summaries
• Companion memories: all AI-extracted facts, pinned memories, and conversation summaries
• Generated media: all AI-generated images, video clips, and voice notes
• Relationship data: companion selections, relationship stages, milestones, date history, proposal history, wedding data
• Activities and adventures: activity history, adventure sessions, game data, Would You Rather and This or That history
• Galleries: all published and unpublished galleries, including images, likes, and reports
• Custom companions: all companions you created, including their profiles, images, and generation data. This includes any face generated from a photo you uploaded, which is removed from our storage when your account is deleted; a copy can remain in a content-delivery cache for a few minutes afterwards. The uploaded photo itself, which is kept privately with that companion while it exists, is deleted at the same time.
• Tokens and purchases: Token balance, token ledger, and purchase records
• Progression: XP, achievements, coach skill data, sticker progress, titles
• Social data: followers, following, notifications, reactions, vibe tags, profile views
• Cosmetics: frames, banners, scenes, equipped stickers, emojis
• Gifts and referrals: gift history, vouchers, referral codes, and referral rewards
• Support history: support tickets and AI support chat sessions
• Device registrations and login sessions

5. What Is Retained and Why

• Deletion audit log: A minimal record that a deletion occurred (email address and date only) is retained for legal compliance and to prevent abuse. This log cannot be used to reconstruct your account data.
• Your confirmation that you had the right to use an uploaded photo: If you ever uploaded a photo to give a companion its face, you ticked a box confirming you had the right to use that image and that everyone shown in it had agreed. That confirmation is kept for 7 years and is not deleted with your account. It holds the date, the exact wording you agreed to, your email address at the time, two short mathematical fingerprints of the image, the IP address, app version and device software description at the moment of upload, and the results of the automated safety checks (for example the estimated age band). It does not contain the photo, any copy of it, or any face scan. We keep it because it is the only way to answer a later complaint from someone who says their photo was used without permission, and it would be worthless if the person who made the claim could erase it by closing their account. This is the narrow exception the law allows for establishing or defending legal claims (UK/EU GDPR Article 17(3)(e); California Civil Code 1798.105(d)(9)). If you never uploaded a photo, no such record exists.
• Recently deleted data (7 days): When your own account is deleted (at the end of its 30-day hold, for a deletion you start in the app), or you leave a companion or delete conversations, a secure copy of what was deleted (the messages, the relationship's settings and, for an account, up to 30 days of in-app activity records) is kept for 7 days so we can look into problems with the service and keep it safe, then permanently erased. It is never visible in the app, is accessible only to authorized LuvMe staff, is never used to train or run AI models, and is never shared with anyone else. No copy is kept for an account that is not a verified adult or that is flagged as possibly belonging to someone under 18.
• Safety reports: Reports you filed, and the conversation snapshot captured with them, are kept so they can still be reviewed, with the link to your account removed.
• Payment records held by payment processors: Apple, Google, Stripe and RevenueCat retain their own transaction records per their respective data retention policies and applicable tax and financial regulations. LuvMe does not retain payment records after account deletion.
• Encrypted database backups: Deleted data may persist in encrypted, access-controlled backups for up to 30 days as part of our standard backup rotation. These backups are automatically purged on rotation. No deleted data is recoverable from backups after this period.
• Anonymized aggregate analytics: Fully anonymized, non-identifiable statistical data (e.g., total platform message counts) is not affected by individual account deletion.

6. Timeline

When you delete your account through the app, your account is scheduled for deletion 30 days after you confirm the verification code. During those 30 days you are signed out, your profile is hidden, and signing back in cancels the deletion. We send one reminder email 3 days before the date.

On the date, your account and data are permanently deleted from the service. The secure copy of recently deleted data described in section 5 is permanently erased 7 days later.

If you need your account deleted sooner, email safety@luvme.io and we will delete it without the 30-day hold.

For email-based deletion requests, processing is completed within 14 days of identity verification.

Encrypted backups containing residual data are purged within 30 days.

7. Delete Specific Data Without Deleting Your Account

You can selectively delete data while keeping your account active. All options below are available within the app.

8. Questions

For questions about data deletion or any privacy-related concerns, contact us at hello@luvme.io.

For a full overview of how we handle your data, see our Privacy Policy.